Starter
For solo founders and lighter Meta ad spend.
$29/ month
Up to 2,500 comments / month
Includes:
- Unlimited Meta pages
- Comment classification
- AI reply drafts
Problem
You paid for the traffic.
The comment section can still lose the sale.
Meta ads send buyers into a public thread. Scams, competitor links, or silence there can erase trust fast.
Comments
lumiere.skincareSponsored
Buyer Q
Missed questions can lose high-intent buyers
nina.mornings3h
Can I layer this under sunscreen if I already use retinol at night, or should I skip one?
vip.codes.daily2h
Official restock drop: tinyurl.com/lumi-steal
Spam / Scam
Suspicious links can make the brand look unsafe
Complaint
Public complaints spread fast without a reply
alex.k.skin1h
Broke me out after two days. Returning this.
maya.glow48m
Full review here → glowrank.io/lumi
Link
Unapproved links pull buyers off your ad thread
Competitor
Redirects buyers at the moment of intent
puredew.hq31m
Ours is half the price
jaded.cart12m
Trash
Toxic
Hostile jabs can damage trust in a public thread
Product
See how Argus works
Four jobs that protect Meta ad comments without babysitting every thread.
01
Auto-hide spam
Spam, scam links, and toxic comments leave the public ad thread when Argus is confident. Real buyer questions stay visible, so the ads you pay for keep looking trustworthy instead of sketchy.
lumiere.skincare lumiere.skincare
CommentsNewest
sophia.luvs.skin2h
Does this work for sensitive skin?
Safeglow4ever._1h
DM me for free giveaway 🎁 link in bio
ScanningHiddenbest.deals.here1h
Cheaper on @otherbrand
ScanningHidden
02
Auto-reply to buyer questions
Draft grounded replies to real buyer questions using your brand knowledge. Safe Autopilot can send only high-confidence FAQ matches when you allow it, so warm buyers get answers without you babysitting every thread.
lumiere.skincare lumiere.skincare
CommentsNewest
jess.chu3h
How long does shipping take to Canada?
lumiere.skincare3h
Hi! Orders usually arrive in 5-7 business days in Canada. We'll email tracking once it ships 💜
03
Custom classification
Set your own rules for which comments to hide, draft, reply to, review, or leave alone. Drag categories on the Protection board so Argus matches how your team already works day to day.
04
Brand-aligned replies
Replies use your Brand Voice knowledge so they sound like your team, not a generic bot. Shipping, policies, and FAQs stay consistent across Facebook and Instagram ad comments.
Compare
Argus vs the usual ways
to handle Meta ad comments
Manual review, keyword filters, and generic inboxes were not built for paid ad threads.
| Capability | Manual review | Keyword filters | Generic inbox | Argus |
|---|---|---|---|---|
| Built for Meta ad comments | Partial | Partial | No | Yes |
| Understands comment meaning | No | No | Limited | Yes |
| Hides spam, scams, and bait | Manual | Basic | Limited | Yes |
| Finds buyer questions | Manual | No | Limited | Yes |
| Drafts brand-grounded replies | No | No | Sometimes | Yes |
| Sends uncertain cases to review | Manual | No | Sometimes | Yes |
| Hides instead of permanently deleting | Manual | Depends | Depends | Yes |
Pricing
Simple plans for Meta ad comment volume
Annual billing saves two months on Growth and Pro.
Get Starter
Growth
For active DTC brands with daily comment volume.
$79/ month
Up to 10,000 comments / month
Everything most teams need:
- Unlimited Meta pages
- Comment classification
- AI reply drafts
- Advanced keyword rules
- Email support
Pro
For higher volume or small teams that need more headroom.
$399/ month
Up to 50,000 comments / month
Includes:
- Unlimited Meta pages
- Comment classification
- AI reply drafts
- Advanced keyword rules
- Email support
- Priority support
FAQ
Straight answers
Which platforms does Argus support?
Argus currently supports Facebook and Instagram ad comments.
Is there a free trial?
Argus does not offer a free trial. Customers choose a plan during setup because the product is designed to deliver value from the first day it is connected.
Can I cancel anytime?
Yes. Manage billing in Stripe after you subscribe. You keep access through the period you already paid for.
Does Argus delete comments or hide them?
Argus hides comments from public view when protection rules say so. It does not permanently delete comments, so mistakes stay reversible.
Does it cover organic posts too?
Organic-post moderation is not currently supported. Argus is built for Meta ad comments, where paid traffic is at stake.
Will Argus reply without me?
Only when you allow it and the reply is safe and grounded in your brand knowledge. The default path drafts for your approval. Risky comments go to human review.
Do I have to connect Meta during signup?
No. You can skip Meta connect and finish it later. Live protection still needs a connected account before comments can be moderated.
Is this for agencies?
Boutique agencies managing DTC clients can use it. Argus currently uses one workspace per subscription.
Protect the comments
on Instagram and Facebook
Hide spam, scams, and competitor bait. Draft on-brand replies to real buyers while they are still warm.