Free Meta ad comment filter builder
Build a safer starter list for Facebook and Instagram ad comments. Copy the narrow phrases first. Leave criticism and buyer questions visible.
4 min read · Published Aug 15, 2026
Free builder
How do I build a safer starter list?
Choose the surface and the spam patterns you want to catch. Argus will separate narrow phrases from terms that need judgment. Nothing is uploaded.
FAQ
What else should I know?
Does this builder upload my brand or competitor names?
No. The list is built in your browser. Argus does not upload or save the names and phrases you type.
What does Copy all include?
Only the Add first phrases that are still visible. Review and Never block by default stay out of the paste box.
Should I block words like scam or fake?
Not as a default keyword. Those words appear in real complaints and in comments that defend your product. Hide a comment after you read the whole message, not because one word matched.
Where do I paste the list in Meta?
On Facebook, switch into the Page that runs the ads, then open Settings, Followers and public content, and Hide comments containing certain words from your Page. On Instagram, add it in Hidden words for the professional account. The builder includes both click paths after you generate a list.
Do I need to add every misspelling and plural?
Not on Facebook. Page keyword filters automatically generate common misspellings, plurals, abbreviations, and versions that use numbers or symbols. Add each useful phrase once, review Show Variations, and save your 1,000-keyword limit for distinct patterns. Instagram Hidden Words can behave differently, so test the list there separately.
Does this replace Argus?
No. A starter list is baseline protection. Argus classifies intent across connected Facebook and Instagram comment workflows and drafts replies to buyer questions.
Start with safe phrases.
Classify the comments they miss.
Use Meta for exact junk. Use Argus when a word is not enough.